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The Great Unbundling – Aharei Mot-Qedoshim 5778

Last week I was in Chicago for a few days, at the convention of the Rabbinical Assembly, the professional organization of Conservative rabbis. Between sessions on ancient theology, medieval disputes about Jewish law, and the state of contemporary Judaism, we had some free time, so I took the L to the Art Institute of Chicago, and since I had limited time, I went directly to my favorite period, the French Impressionists. I saw a Renoir that brought tears to my eyes, ogled some Seurat, beheld several breathtaking Monets.

The Two Sisters

Pierre-Auguste Renoir, Two Sisters (on the terrace), (1881)

sunday on la grande jatte

Georges Seurat, A Sunday on La Grande Jatte – 1884 (1884/1886)

We read today in the Torah my favorite verse in the entire Torah (Vayiqra / Leviticus 19:2):

קְדֹשִׁים תִּהְיוּ כִּי קָדוֹשׁ, אֲנִי ה’ אֱ-לֹהֵיכֶם

“You shall be holy, for I the Lord your God am holy.”

One of the ways in which we as humans are holy is by acting on the creative impulse within us, the Divine gift of art. When I look at beautiful works of art, I am reminded of the fantastic things that humans are capable of; that despite our many flaws and challenges and vulnerabilities, we often have the potential to create great beauty.

Unfortunately, I did not have time to visit other galleries: the American, African, Indian, Chinese, Japanese, Korean, Textiles, Photography, Prints and Drawings, Greek, Roman, Byzantine, Film, Video, etc., etc. Pity. I paid $25 for entry, just to see the work of a few 19th-century Frenchmen. I could actually see those items on the Art Institute of Chicago’s website for free.

The Petite Creuse River

Claude Monet, The Petite Creuse River (1889)

Nonetheless, I was moved. I am also grateful that this museum has so many things in its collection, among them Renoir and African fertility goddess dolls and ancient Egyptian stelae and Andy Warhol’s pop art. And I probably will not return there for a long time – I’m not in Chicago very often.

But imagine how weak a museum it would be if it only held one of those things. What makes a great museum wonderful is the range, the comprehensive nature of its offerings; the dedication to the entirety of the holiness in human creativity. Even if I could only have paid, let’s say, two dollars to only see the French Impressionists, the extra $23 in my pocket would represent a loss to me – my ability to take advantage of all that the museum offers – and a loss to the museum – its ability to provide all those other things.

The experience was, it occurred to me, relevant to something that I was planning to speak about today, and that is the so-called “unbundling” of Jewish life.

What is meant by “unbundling”? It’s going on all over the place right now. Show of hands: how many of us are still paying for cable? How many of us still buy CDs (or vinyl albums)? How many of us prefer AirBnB to a full-service hotel? We are in the process of unbundling our lives in many ways. Now, if you only want to watch ESPN, you don’t have to pay for CNN and BET and Lifetime. You don’t need to get the whole bundle.

Unbundling is a term that has come to the fore recently by people in the Jewish world who are advocating a different approach to living Jewishly: to separating the offerings of legacy institutions, particularly synagogues, from each other. That is, if you need a rabbi for a funeral, you hire a rabbi. If you want to learn Talmud, you can go online to find a Talmud class. If you have a 13-year-old child, you can rent an event space for a bar mitzvah. Why do we need big, full-service institutions? Can’t we just cobble together a few Jewish things by ourselves, DIY-style, and call it Jewish life?

The idea has been tossed around liberally by both hosts and guests of the Judaism Unbound podcast, which, for the last two years, has been examining the new ways in which people are engaging with Jewish living and learning today. And it also came up at a recent discussion hosted by Rodef Shalom Congregation about the Jewish future. The featured panel consisted of one of the hosts of Judaism Unbound, Dan Libenson, Rabbi Irwin Kula of CLAL: The Center for Learning and Leadership, Rabbi Aaron Bisno of Rodef Shalom, and two members of Beth Shalom: Rabbi Amy Bardack of the Federation, and Danielle Kranjec, the senior Jewish educator at the Hillel Jewish University Center.

It may be that unbundling is the way we are moving as a society. But that presents a kind of dilemma for synagogues. If I only want High Holiday tickets, or I only want my 2-year-old in the ELC, or I only want JJEP, or to celebrate a bar mitzvah, I have to buy the whole membership. I am effectively paying  a lot of money for services that I do not necessarily need or want.

Now, I am a big fan of Judaism Unbound, the podcast and the idea. It has been a forum for many good ideas, some of which I have happily appropriated.

But unbundling is short-sighted. It misses the fact that the synagogue is a home for the community. It’s an extension of your living room. It is, literally, a beit kenesset, a house of gathering, the Hebrew term for the Greek word synagogue. This is a place to gather. Not just for services. Not just for baby namings and dancing with the Torah and Shabbat dinners. It’s also a place where we learn about each other, where we share our stories, where we grow together spiritually as individuals, as families, as a community.

What makes us a qehillah qedoshah, a sacred community, is that we understand that in order to have this gorgeous building, in order to have the staff that keeps it open, the people to send our yahrzeit and birthday notices and new baby announcements, in order to be able to host Shabbat dinners or the Hod veHadar instrumental service that we had last night, we have to support it. Just like you cannot have Impressionists without Diego Rivera, Ai Weiwei, and Botticelli, you also cannot have a bar mitzvah or Ne’ilah without a community or an ark to open.

Still, there are skeptics who will say, “So tell me, Rabbi, what does a synagogue offer? Why do I need it?” (I am, in fact, asked variations on this question quite often.)

The synagogue is the place that offers you all the tools you need to thrive in today’s world. We offer you a framework to help you live a better life: one characterized

  • by tzedakah, charity;
  • by understanding and supporting the others in our midst – our family and friends but also the stranger, the immigrant, the poor, the unprotected;
  • by modeling what it means to be a family and to do familial things together in the context of community and Jewish life;
  • by providing opportunities to gather, not in front of a screen, but in real time with real people across multiple generations and demographics;
  • by bringing people together for a multitude of holy purposes, social, ritual, and otherwise;
  • by highlighting the holy moments in our lives and giving us a framework of gratitude, of celebration, and of grief;
  • by teaching ancient wisdom, translated into today’s context, which will:
    • heighten your relationships,
    • improve your understanding of yourself and the world around you, and
    • make you feel more grounded.

We need this.

I am grateful that the Art Institute of Chicago has a solid collection of Impressionists; I am also grateful for the all the other parts of the museum that I did not take advantage of. But just as you cannot unbundle a museum, so too must the synagogue, as the communal center, include and highlight all the aspects of Jewish life.

As we unbundle ourselves, we grow more isolated; synagogues are on the front lines of fighting that isolation. That’s why we need at least 10 people for a minyan, a prayer quorum, and that sense pervades Jewish life. We are a beit kenesset, a house of gathering. That is what this building, this community is here for. We will continue to improve the model of how we bring people together, to connect our ancient traditions and wisdom with how we live today. And we need you to be a part of it to make it happen, and to help shape our future together.

 

~
Rabbi Seth Adelson
(Originally delivered at Congregation Beth Shalom, Shabbat morning, 4/28/2018.)

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4 Whys #3: Why Do We Need Congregation Beth Shalom? – Kol Nidrei 5777

This is the third installment in a four-part series, “The Whys of Judaism.” On the first day of Rosh Hashanah, we discussed “Why do we need Judaism?” On the second day, it was “Why do we need the holy opportunities known as mitzvot?” It might be a good idea to read those posts before reading this one.

***

Today’s why: Why do we need Congregation Beth Shalom?

How many of us in this room grew up as members of the Beth Shalom community? Raise your hands.

This congregation has had an impact on many, many people, and has been an anchor of Squirrel Hill for just shy of a century. 2017 promises to be a very exciting year for Beth Shalom, and we are all fortunate to be a part of it. Judy and I feel extraordinarily lucky and grateful to be here with you at this time, and looking back over the past year, over 5776, we have seen wonderful growth and excitement. We are very happy to be with Beth Shalom as we begin the next hundred years.

Actually, some of us in the room may not appreciate what it means to be a part of a thriving community; not all synagogues are thriving. Yes, I know that some of us here look back to a time when the membership of this congregation was twice what it is today. But unlike most synagogues, this one is growing. We gained over 50 new member families over the past year, which is truly outstanding. And I’m confident that we will continue to grow and I will share with you why.

beth-shalom-exterior

But let’s face it: times are tough for membership-based organizations of any kind, and even tougher for religious institutions. People are wary of institutions. We are less loyal today. We are less likely to pay for things that do not necessarily give us some kind of immediate gratification. And of course, secularism is on the rise; you may be aware that the fastest-growing religious group in America is “None.”

And so the synagogue, if it is going to sustain its membership model, must demonstrate its immediate value.

Just a week and a half ago, there was a story on the front page of the NY Times Business section about a new development in Japan for what we Jews might call “unaffiliated” Buddhists. It’s a service provided by Amazon to order a Buddhist priest for rituals. You point and click, and the priest comes to you. Not bad, eh?  You know, Rent-a-Rabbi / Buy-a-Buddha.

The problem is that nobody is a Buddhist for just a half-hour once a year when they need a memorial service on the anniversary of the death of a departed loved one (which, BTW, is called in Japanese, “yahrzeit”).

Similarly, you cannot really be Jewish for a few hours a year either. And that is one primary reason for the existence of synagogues. We are not part-time Jews, flipping on the Jewish switch when you are saying qaddish or standing under the wedding huppah; we are Jewish throughout our lives.

And that’s why we need synagogues. The synagogue is not just valuable, it’s vital, and not just for the reasons that immediately come to mind:

  1. We offer a sense of qehillah, community. I spoke about this extensively last year, so I’ll just briefly remind you that our society has very few gathering places today. The synagogue is one place where you can rub elbows with other members of your community in real time, where you can belong. And that’s not only rare, but also priceless.
  2. We are a full-service organization for the entire Jewish lifecycle. We are here for you from, as they say, cradle to grave. We are here not only to offer support in times of need, but we offer resources to help you be Jewish and to be a better person at every stage of your life.
  3. Something that Rabbi Ed Feinstein of Valley Beth Shalom in LA said, which I find quite striking, which is that the synagogue is the only place that teaches you how to be a family. We are all about relationships. We are multi-generational, and we offer a rare framework in which it is possible to spend time together as a family, to learn together, and to discuss together our relationships in the context of holidays, lifecycle events, learning, services, and so forth. We create a space for true inter-connectedness in a way that few other organizations can.And here are just a few ways we do that: our Early Learning Center; our children’s services; Shababababa, which attracts 100 or more people once a month for a Friday night service; the Kiddush Club creates a space on Shabbat after services where families can hang out together; the pre-Benei Mitzvah Retreat, which we will be an annual event; and on and on.

But here is the reason that we really need Beth Shalom: that this congregation is the laboratory where we will strive to create the Jewish Future with a capital F here in Squirrel Hill.

On the first day of Rosh Hashanah I made the case for why we need Judaism, that is, because it can enrich your life, heighten your ability to understand yourself, improve your relationships, and make this a better world. And we need a place where we can do those things; that place is Beth Shalom.

Yes, there are other synagogues nearby, but I am absolutely certain at this point that Beth Shalom is poised to become the center of traditional, and yet fully contemporary Jewish life and learning in Western Pennsylvania.  I know this is a lofty statement. Please bear with me as I explain.

****

Some of you have heard me reference many times the Pew Research Center’s study of American Jews from 2013. That data has been a goldmine. Among the valuable revelations that the study gave us were that virtually all of us (94%) are proud to be Jewish. That may not have been historically true, in days when garden-variety anti-Semitism and the stigma of being an immigrant pressured our parents and grandparents to assimilate as quickly as possible.

Another fascinating piece of data is that most of us, around 72% believe in God, however we might understand what it means to “believe in God.”

These two data points alone suggest the need for synagogues, wherein Jews can gather to exercise their pride in Judaism and their relationship with qedushah / holiness.

I was recently struck by an idea, promoted by Rabbi Amichai Lau-Lavie on a podcast of Judaism Unbound (http://www.judaismunbound.com, Episode 29), that the synagogue can be not only a laboratory for spirituality, but should be infused with creativity somewhat like an art studio.

Beth Shalom has the potential to become that creative studio for Judaism in this neighborhood.

I have a vision to entirely re-think what it means to be a synagogue. To make that vision a reality will require change, and a bit of risk, and a vote of confidence from you, the congregation.

I have said before in this space: the Beth Shalom of the future cannot be the Beth Shalom of the past. We have to change our model.

Here’s why: What motivated our parents and grandparents to build huge edifices like this was intimately tied to a specific point in time, in the middle of the 20th century, when Jews were finally “making it” in America, gradually being welcomed into the wider society. The Jews were movin’ on up.

And in the wake of the Shoah, the Holocaust, and the creation of the State of Israel, there was a certain pride that American Jews took in boldly identifying with Jewish national struggles and aspirations. So they paid their dues to institutions, many institutions, built big buildings, and assimilated into American culture. For the most part, they relegated their Judaism to Friday night or Saturday morning, expected the rabbi and cantor to live Jewishly on their behalf, and from Saturday afternoon until the next Friday dispensed with many of the old-world trappings that Jewish practice demands.

Our children have none of these motivations. They have nothing to prove about their Jewishness. They live in a world where identity is fluid, which is at the same time as liberating as it is lonely and bewildering. They feel that they have little need for or interest in institutions. They did not grow up trying to “fit in” as Americans, because there is no question on that front. They have never known a world without Israel, and I am saddened that many of them have learned to squelch their Jewishness on college campuses, lest they be tagged as pro-Zionist, a dirty word in some quarters.

Whereas in the past, synagogues could depend on hooks like High Holiday tickets and the bar/bat mitzvah process to prop up our membership rolls, that  model is mostly gone. So we have to do something to make a positive change. We have to give our children a legacy that they will rise to meet. To recall the challenge of today that I identified on Rosh Hashanah, we have to find a way to make them care.

The vision of Beth Shalom’s future will be to cultivate within all who enter a sense of what it means to be positively Jewish. Not reflexively Jewish, as most of us have historically been.   In other words, when you can be anything you want, we have to convince you of the value of wanting to do Jewish and to do it here.

To demonstrate that our tradition enriches your life, and that the synagogue is the place where you can share it with others, where you can learn to act, collectively and as individuals on  Jewish values. That is what we need to do.

How do we do this? By creating positive Jewish experiences. Jewish involvement that is meaningful. Jewish experiences that are contemporary. That are thoughtful and multi-layered. That include women and men and gay and straight and transgender as equals. That acknowledge that not all Jews are white, or know some Yiddish. That face the reality that many of us are now married to people who are not yet Jewish, and that we must reach out to all people in our midst. That open new doors, new portals to all.

The future of this congregation will be built on the framework of the past, but with a commitment to reach people that the current model is not reaching.

How do we reach all of those people? We have to create a set of programming that is awesome, that is so well-done, presented by a top-shelf lineup of speakers and artists and presenters of all sorts, people who will show us the richness of what Judaism has to offer.

So we are embarking at this very moment on a great challenge indeed, one that will, in fact, re-envision the synagogue for this century. A team of members of this congregation, plus our Executive Director Rob Menes and I have crafted a road map for the future of Beth Shalom. It’s called Derekh, literally, the way. (Derakheha darkhei noam, vekhol netivoteha shalom. The Torah’s ways are of pleasantness, and all of its paths are peace.)

Derekh will feature five portals of entry, five ways in which people can become involved in Jewish life:

  1. Jewish learning.
  2. Hesed / Acts of lovingkindness
  3. Israel
  4. Culture
  5. Mindfulness

The cornerstone of the operation, the first portal of Jewish learning will be the Open Community Beit Midrash, which will be a new twist on an ancient Jewish place. As you may recall from when I described this last year at this time, the synagogue was classically a beit tefillah, a house of prayer, and also a beit midrash, a house of study.

Today, the beit midrash is a place for the handful of Jews who are  highly Jewishly knowledgeable: rabbis, rabbinical students, Talmud scholars and the like. But I want to create, here at Beth Shalom, a new kind of beit midrash: one that is open and flexible and accessible to all. It will also be designed to reach not just members of Beth Shalom, but to bring in people from across the Pittsburgh community. This Open Community Beit Midrash will feature programming for a range of skill levels and interests from the curious- but-intimidated to the insatiable scholar.  And it will feature guest speakers and visiting scholars that are on the avant-garde of Jewish learning from across the spectrum.

Believe it or not, text-based Jewish learning is now fashionable in Israel, and not just for men in black hats. Former Member of Knesset Dr. Ruth Calderon founded one such house of study in Tel Aviv called Alma, and it has brought many Israelis, people who may otherwise have no connection to what we think of as Jewish life, to study Talmud and other Jewish texts.

And there is something of a renaissance in this area going on in America too. Mechon Hadar, founded by one of my rabbinical school classmates, Rabbi Elie Kaunfer, is a center of contemporary Jewish learning in New York that has produced a wonderful range of classes and workshops and podcasts, with people coming from all over to study there, and others (like me) taking advantage of their materials online. Sefaria is a web-based platform that enables people to share Jewish resources – texts, translations, study materials – so that anybody with a computer has easy access to our tradition.

And we can be the contemporary center for Jewish life and learning right here.

But while the center of Derekh will be the Open Community Beit Midrash, there will be so much more:

The Hesed portal, through which we will step up our commitment to deeds of lovingkindness, featuring a range of social action activities, including awareness-raising, partnering with the Squirrel Hill Food Pantry and Repair the World, for example.

The Israel portal, including regular trips, greater involvement with the Carmiel-Misgav partnership, Skype sessions between our teens and theirs.

The Culture portal: artists, films, musicians, maybe a studio space in this building for an artist-in-residence.  Just as nations are strengthened by arts and culture, so too will this portal strengthen us.

And the Mindfulness portal: Yoga, meditation, new approaches to the Jewish spiritual experience.

The goal is for Beth Shalom to be the primary resource for spiritual growth in the community, the lynchpin in generating a renaissance in Jewish life in our little shtetl. We need an infusion of exciting, meaningful programming here, and Derekh will provide that and more.

That’s our vision. That’s what will guarantee our future as a congregation.

We will need new staff to do what I’d like us to do. We’ll need to reconfigure spaces. And of course we will need to raise funds. This project, which will be significant and transformative not only for Beth Shalom, but also for the whole community, will depend on raising our endowment significantly.

So along those lines, please know that we will be in touch with you – by mail, but hopefully also in person – about contributing to Beth Shalom’s future.

We hope – we urge you to take hold of this opportunity to participate in this campaign, to consider a meaningful gift that will ensure that the Beth Shalom of the next 100 years will be more meaningful, more connective, more essential than the last 100. Beth Shalom has been here for you for nearly a century; now Beth Shalom needs you.

Why do we need this congregation? Because it will guarantee a strong, traditional, yet egalitarian and progressive Jewish anchor in this community for the next century. Because it will continue to support and nourish our subsequent generations. Because it will continue to enrich your life through community, lifelong Jewish learning, and spiritual growth. Because our lives need more qedushah, more holiness.

 

~

Rabbi Seth Adelson

(Originally delivered at Congregation Beth Shalom, Kol Nidrei, October 11, 2016.)

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